If you're someone who sells their smartphone when it's time to upgrade to a new one, whether you buy an iPhone or Android can make a huge difference.
Buy some Android smartphones, and they could be worthless in a few years.
Cell phone trade-in site BankMyCell has been tracking data on the resale value of 500 smartphones, and it makes some pretty grim reading, especially Android owners.
For example:
Depreciation: iPhone vs Android
It's not all fun and games for iPhone users either. For example, the iPhone SE 2020 lost 38.32% of its value in the first eight months of 2020, and went on to lose a further 48.74% in in 2021, making it the fastest depreciating iPhone to date.
Comparing iPhone to Android, it's pretty clear which platform is the best in terms of retaining value: